Multinationals are not role models because of their size, but because of their discipline and adaptability.

In today’s business landscape, leaders constantly face the challenge of balancing two powerful forces: the drive for global efficiency and the need for local relevance.

Premium pricing is not about charging more for the sake of it. It is about understanding the value you deliver and positioning yourself accordingly.

In a market defined by high internet penetration, mobile-first audiences, and a rich mix of online and offline touchpoints, omnichannel is not an option, it is a necessity. Today, more than 57 percent of UAE retailers run both physical and digital stores, and nearly 70 percent generate equal revenue from each channel.

A new shift is reshaping boardroom agendas worldwide: Local First Strategy.