Soft Power, Strong Results: Designing KPIs That Truly Matter

In life and in leadership, I have learned that clarity doesn’t always shout from the rooftops. Often, it whispers somewhere deep inside the recesses of our mind. It lands through intentional questions, thoughtful planning, and structured tools that turn vision into reality.

So, when a client tells me, “We are busy, but we are not sure if we are moving in the right direction”, I listen.

And then, we begin the work of alignment.

KPIs are treated like checkboxes: Revenue – CHECK; Growth – CHECK; Customer satisfaction - CHECK. That is not how we must work with them, for KPIs are business narratives that tell the story of our business health.

I use structured tools like Strategy Maps – to visualize goals and connect them across teams; Balanced Scorecards – to balance financial and non-financial metrics; and Lean Six Sigma – to streamline performance and reduce waste.

Together, we don’t just set targets. We build systems where every action leads to something meaningful.

So, are your KPIs mere outputs, or are they outcomes of your inputs? Do these measures give you a sense of what works and what does not work for your growth? Do your teams know how they fit in the bigger picture to realize your vision?

If not — let us talk.

Let us build your business, brick by brick, one KPI at a time — with softness, structure, and steady strength.

Take care and see you soon.

Trouble shooting with Indu Singhal. 

Business Improvement Consultant | KPI Strategist | Oxygen Mastermind Deira Franchise Owner